Activate your account. Contact the Creativity Editors. On the bottom part of the banner, there was a red arched ribbon with the “Restaurant” in delicate capitals. The curve under the wordmark resembles a smile, while the letters “o” and “p” are the eyes. The acronym “IHOP” emphasized the official change in the company’s name. By The new logo, created by 360/Studio Tilt, turns the O and P of the brand's name into eyes, with a smiling red mouth underneath. The chain was established in 1958 under the name “The International House of Pancakes” and styled like that for almost forty years, so the first era of the IHOP visual identity was all based on the original name. Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. The visual identity of the American restaurant chain has made a long way from detailed multicolor logos to the minimalist and friendly badge we all can see today. (IHOP's marketing chief, Kirk Thompson, also told Buzzfeed that the old logo appeared "like a person's frown.") After 20 years, IHOP has officially gotten a makeover. Lindsay Rittenhouse - Ad Age Collective Expert Panel To promote it, IHOP is launching a series of events called "Summer of Smiles" celebrating people who "bring smiles to their communities." (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. Ad Age and Creativity Staff Alexandra Jardine It was fully based on the previous version, just the color palette was switched to a lighter one and the long restaurant’s name was replaced by a massive white “IHOP” in a bold rounded sans-serif with a dark blue shadow. The inscription, placed inside the frame was executed in all capitals of the old-style serif font with curved lines and had the “Of Pancakes” part in a smaller size. Ihop. IHOP’s new logo–its first update in over 20 years–turned a curmudgeonly old frown into a smile. Sign up to have it sent to your inbox. In 1994 and 1995 two emblems were created, which were used simultaneously. The current brand identity was designed by Kansas City, MO-based Studio Tilt. The new logo was introduced with the new name in 1994. Ann-Christine Diaz The restaurant chain, which was founded in 1958 in Toluca Lake, California, said the smile reflects how its pancakes put a smile on the faces of its customers; but clearly it's also a nod to the social media age. Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money, Bangko Sentral ng Pilipinas rolls out new logo invoking criticism, Mutual of Omaha changes Indian chief logo to African lion, Sydney Swans adopt new logo, getting rid of the Sydney Opera House. - Well, according to IHOP's official statement on the logo change, its mission statement for more than a decade (IHOP was launched in 1958) has been to start their customers' days with a smile. The type featured on the IHOP logo is a simple and clear one with rounded corners. It looks fresh, crispy, and kind, and makes the brand stand out in the list of its competitors. By sheer comparison, the new logo is a vast improvement on what IHOP’s head of marketing, Kirk Thompson, refers to as the “corporate signature” IHOP has been using for the past two decades. Share it…” Though the chain was renamed to IHOP in 1994, this logo stayed with the company for more than ten years and was used as a secondary emblem. The logo, introduced in 1958 was composed of a complicated brown structure, resembling the wooden entrance with a street-light on top. (See a cute film promoting it here -- with a pancake!) Take a look at the new IHOP logo and branding that will positively make you smile! Symbol 2,690 Likes, 73 Comments - IHOP (@ihop) on Instagram: “Make like our logo and smile! The IHOP logo we all can see to pay is composed of a flat light blue lettering with a thin red smile-line under the letters “O” and “P”. Need a credit fix? - 2 weeks 1 day ago, By You may unsubscribe at any time. (IHOP's marketing chief, Kirk Thompson, also told Buzzfeed that the old logo appeared "like a person's frown."). 10 hours 30 min ago, By It was much simpler, as the “stage set” thing was gone, but it also looked more like a real logo. 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By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. The first event will be a "Monumental Pancake Lunch" for 6,000 attendees of the Kiwanis International Convention on June 25. If you have a photo with our IHOP mug, we’d love to see it. Are you a print subscriber? The blue, white, and red color scheme has been used since 1994, yet the 2015 version features a slightly different shade of blue than its predecessor. IHOP's Updated Logo Turns That Frown Upside Down The International House of Pancakes' logo had a red curve running under the letters IHOP — upside down … The second logo, adopted in 1982, featured the same brown and orange color scheme and almost the same typeface. The logo got its modern look in 1992. 6 hours 4 min ago, By It will be featured on the IHOP menu, website, mobile app, in advertising and on signage at select restaurants. The version with the red “smile” was adopted as the main and redesigned in 2015. The banner was colored blue, while the white lettering was all executed in one style and size. It looks fresh, crispy, and kind, and makes the brand stand out in the list of its competitors. There have been five versions of the emblem created for the famous brand throughout the years, and the current one is something completely different from those, introduced in the very beginning. 13 hours 41 min ago, By The banner, placed under the light, had an ornate orange framing and an elegant serif lettering, where traditional lines and cursive inscriptions were combined. Simple as it is, the IHOP logo is the result of a long way from just a pretty picture to a minimalistic, yet meaningful emblem. - 2 days 6 hours ago, IHOP has changed its logo for the first time in more than twenty years, incorporating a "smiley face" into its branding. - There were two versions, created during this time period — with the red ribbon arched to the top, and to the bottom, resembling a smile. The IHOP logo we all can see to pay is composed of a flat light blue lettering with a thin red smile-line under the letters “O” and “P”. The version with the red “smile” was adopted as the main and redesigned in 2015. In 1982 the badge was simplified, and the wooden entrance with the street-light was replaced by a thin red frame with rounded angles.

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